The Erie County Board of Developmental Disabilities needed an identity and materials to communicate the great work that they do, “supporting people and their families in making choices to pursue the lives they want to live.”
We started with a logo identity that spoke to their theme of “Building Bridges”. The logo incorporated aspects of a bridge construction beam yet also spoke to their location to Lake Erie by including waves under the bridge. The mark was the start of an extensive campaign to communicate the services and goals of the organization including brochures, signage, annuals and web site.